lol... seriously though, square a brick-a-brack company, they only have one franchise... fine its as big as it comes, but its only garantees a single franchise. But you get loads more cash from konami, namco, capcom, etc. support... but even these aren't signing up
But I agree, hardware is a bit, well okay, so its a matter of a quick launch (which will also make it difficult for stealing features from the other two consoles) to deflect to 'games'.
500 euros is "nothing", the original psx cost ?499.99 at launch, which was promptly emulated by the PS2 (which were hard to get hold of at first, so the price was inflated further before settling at ?399.99 months after launch).