DV captures everything (full frame), at full PAL resolution including the black overscan which is masked by the edge of your tv. What you need to do is crop this off (only small), its (clockwise starting at 12) 6, 12, 6, 10 I've found to crop the crap off. Then you have a perfect 1.33:1 resolution, or at least I do. Then even if it was broadcast in widescreen, you will have the correct AR. It's just a matter of cropping off top and bottom (left and right should be spot on) where appropriate to get any non-4:3 resolution
May I point out you've messed up your encoding though, 740x540 is NTSC Square Pix, your dv should have started as PAL 720x576

So you've accidently encoded your PAL source to NTSC which is a very bad thing to do
Quote: |
D-1 PAL (resolution 720 x 576) |
Quote: |
D-1 NTSC Square Pix (resolution 720 x 540) |
document on PAL and NTSC:
http://www.strata.com/support/3dmanual/ch13/ch13_7.html